Creativity Unleashed: The Secrets of Creative Briefing
Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.
Creativity starts with the brief. If you can write and deliver a great brief, you can unlock extraordinary creativity. This fast, fun workshop breaks the creative brief down into its "secret" source code and strengthens your skills around each part of it. You’ll build muscles in playfulness, creativity, focus, and rigor; this is a game of logic and magic. By the end, you’ll have challenged your preconceptions about briefs; you'll be able to create briefs that are springboards, not straitjackets, and you’ll be much more confident in your ability to inspire creativity in others.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.