Featured Session: Def Jam Renewed: The Hip-Hop Legend’s Next 40 Years

Mar 12, 2024

4:00pm – 5:00pm CT

Join us at SXSW 2024 for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tunji Balogun
Tunji Balogun

Def Jam Recordings

photo of Bryan Biniak
Bryan Biniak

Bandcamp

photo of Chuck D
Chuck D

Public Enemy

photo of Lady London
Lady London

Def Jam Recordings

Online Availabilty

This event will be available on demand

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Accessibility
Closed Captioned