Date TBA

Join us at SXSW 2024 for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tunji Balogun

Tunji Balogun

Def Jam Recordings

photo of Bryan Biniak
photo of Chuck D

Chuck D

Public Enemy

photo of Lady London

Lady London

Def Jam Recordings

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 27th 2024 at 10:00am CT and will end on Wednesday, March 12th 2025 at 11:59pm CT.
You must be signed in and linked to watch.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
About
Type: Session
Track: Music Careers
Level: Beginner
Accessibility
Closed Captioned
Open Captioned