Featured Session: Def Jam Renewed: The Hip-Hop Legend’s Next 40 Years

Mar 12, 2024

4:00pm – 5:00pm CT

Join us at SXSW 2024 for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tunji Balogun
Tunji Balogun

Def Jam Recordings

photo of Bryan Biniak
Bryan Biniak


photo of Chuck D
Chuck D

Public Enemy

photo of Lady London
Lady London

Def Jam Recordings

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 27th 2024 at 10:00am CT and will end on Wednesday, March 12th 2025 at 11:59pm CT.
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Open Captioned