Featured Session: Def Jam Renewed: The Hip-Hop Legend’s Next 40 Years
Join us at SXSW 2024 for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Tunji Balogun
Def Jam Recordings
Bryan Biniak
Bandcamp
Chuck D
Public Enemy
Lady London
Def Jam Recordings
This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 27th 2024 at 10:00am CT and will end on Wednesday, March 12th 2025 at 11:59pm CT.
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