Featured Session: Def Jam Renewed: The Hip-Hop Legend’s Next 40 Years
Join us at SXSW 2024 for a panel celebrating Def Jam Recordings' 40th anniversary. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its creativity, quality, and authenticity, capturing the hearts of fans and making a profound cultural impact on music, brands, advertising, and marketing campaigns. Discover how Def Jam's innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.