Negate Hate: LGBTQ Brand Advocacy in a Time of Anti-Wokeness

Mar 8, 2024

11:30am – 12:30pm CT

In the wake of anti-trans backlash and boycotts of brands like Bud Light and Target, we've seen organizations roll back LGBTQ support in fear of reputational damage and financial impact. This panel will be a dialogue between queer scholars, researchers, practitioners and social media influencers, to discuss the socio-political landscape of contemporary brand engagement in societal issues pertaining to a range of LGBTQ questions.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of E. Ciszek
E. Ciszek

University of Texas at Austin

photo of Shawnie Hawkins
Shawnie Hawkins

Human Rights Campaign

photo of Amy Litt
Amy Litt

CMI Media Group

photo of Jordyn Pollack
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