The Power of Event Activations

Mar 10, 2024

4:00pm – 5:00pm CT

Immersive experiences and event activations have emerged as a game-changer for brands, forging authentic connections and creating lasting impressions with their audience. But how can brands ensure that these experiences drive long-term customer loyalty and advocacy? In this discussion, learn best practices from industry leaders at AnyRoad and Porsche, on how to execute and measure the impact of live event activations to ensure they deliver tangible results and elevate brand influence.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ayesha Coker
Ayesha Coker

Porsche Cars North America, Inc.

photo of Peter Lewis
photo of Beth Malafa
Beth Malafa

Under Armour

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