Last month Apple launched their bet on a new paradigm of personal computing and consumer technology with the Apple Vision Pro. With over 5,000 patents registered, Apple has been working on this product since at least 2006. Join Ola Björling, Creative Tech Lead at Buoy Studio, a decade+ veteran from the XR trenches, sharing a deep knowledge of the Immersive space dating back to his work with Chris Milk on the first ever 360° music video for Beck over a decade ago. Ola explores how brands should think about the Spatial Computing era, and what’s unique about Apple Vision Pro.