Presented by VIDEOAMP

Using Data to Make Media Better

Mar 11, 2024

4:00pm – 5:00pm CT

More data is collected about us than ever. We blithely give up personal information in the terms and conditions, in exchange for convenience and the perception of personalization. But how is that data really being used? More importantly, how can the Media use all this data for good, rather than just for commerce?

This panel will dive into a discussion about how the media can use the vast data we are collecting, safely and privately, to improve all experiences for all consumers across this new user centric era.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Josh Hudgins
Josh Hudgins


photo of Miranda Marcus
photo of Travis Scoles
Travis Scoles


Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
People also favorited