Presented by Future Media Hubs

The User Centric Era

Mar 11, 2024

10:00am – 11:00am CT

Audiences are now in control of their media, changing their suite of subscriptions and inputs in their system settings, with swipes of their thumbs, based on an ever-changing hierarchy of feeds.

In this riveting session, Media Cartographer Evan Shapiro will take you inside the mind of the modern media consumer, using detailed research and his signature Media Mapping.

Join the conversation to learn about the Seven Rules for Thriving in the User Centric Era and case studies from around the world and across the current landscape of companies bringing true transformation into the entertainment ecosystem.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Sarah Geeroms

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Daniel Scholz

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Primary Access
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