Presented by Digital Voices

Thumb-Stopping Content: How to Stop the Skip

Mar 11, 2024

10:00am – 11:00am CT

The average attention span for a video on social media is 1.7 seconds. So if your content isn't watchable or feels like a scripted ad - your audience will skip it. Influencer content is the best way to engage audiences, and when you give influencers ultimate creative control, you’ll win the hearts and minds of your consumers. Our panel will share best practices to liberate influencers from restrictive scripts and talking points, and spark brand love.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michelle Amoré
Michelle Amoré


photo of Jennifer Quigley-Jones
photo of Chris Robertiello
photo of Nicole Sia
Nicole Sia


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