The average attention span for a video on social media is 1.7 seconds. So if your content isn't watchable or feels like a scripted ad - your audience will skip it. Influencer content is the best way to engage audiences, and when you give influencers ultimate creative control, you’ll win the hearts and minds of your consumers. Our panel will share best practices to liberate influencers from restrictive scripts and talking points, and spark brand love.