The boundaries between digital and traditional entertainment have become increasingly blurred. This is widely due to the importance of building a strong social presence while curating dedicated communities. Digital and traditional talent utilize these digital communities to build businesses and launch brands. These communities subscribe to newsletters, download weekly podcasts, engage with content across social platforms daily, and consume the overall brand. In this panel, you will gain insight from the minds of brand builders. A 4x Emmy-award winning entertainment journalist, a culinary trained chef and business owner, and a published author and comedian who have each built respective and loyal audiences that support their content and ever-growing businesses across digital and beyond.