Today’s musicians are more than just artists; they're entrepreneurs acquiring diverse skillsets. In this digital age, they navigate complex social media, streaming, and marketing landscapes to build their brand globally. Mastercard's CMO discusses how brands can fuel artist growth, aligning with Mastercard's goal to connect people with universal passions like music. Live Nation's Global President Russell Wallach will join him to explore tech's intersection with music, fostering innovation, and fan base expansion.