Brands as Amplifiers: Fueling the Universal Passion of Music

Mar 11, 2024

10:00am – 11:00am CT

Today’s musicians are more than just artists; they're entrepreneurs acquiring diverse skillsets. In this digital age, they navigate complex social media, streaming, and marketing landscapes to build their brand globally. Mastercard's CMO discusses how brands can fuel artist growth, aligning with Mastercard's goal to connect people with universal passions like music. Live Nation's Global President Russell Wallach will join him to explore tech's intersection with music, fostering innovation, and fan base expansion.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Raja Rajamannar
Raja Rajamannar


photo of Russell Wallach
Russell Wallach

Live Nation

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