Featured Session: Julie Bowen & Baby2Baby On Leveraging Celebrities For Impact

Mar 8, 2024

11:30am – 12:30pm CT

Businesses are trying to master the art of celebrity, influencer, and strategic partnerships, and Baby2Baby has the playbook, having successfully leveraged support from 75+ celebrity ambassadors. In this session, Julie Bowen will talk with Baby2Baby co-CEOs Kelly Sawyer Patricof and Norah Weinstein about how they’ve revolutionized the sponsorship model to deliver essential items to over one million children in the US annually and respond to natural disasters nationwide. Don’t miss this unique opportunity to unlock invaluable insights into the world of effective partnerships.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Julie Bowen
Julie Bowen


photo of Kelly Sawyer Patricof
photo of Norah Weinstein
Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Saturday, March 9th 2024 at 11:30am CT.

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Closed Captioned
Open Captioned