From Gaming to Soundtracks: Classical Music's Digital Revival

Mar 13, 2024

10:00am – 11:00am CT

As debates continue around the future of classical music and its audience, another perspective emerges. The genre is gaining huge traction on platforms like TikTok and Instagram, as well as a surge in interest in classical-influenced film scores, Netflix soundtracks, video games, and sports broadcasts. In this panel, experts from the field will explore the role of digital as a contemporary stage for classical music, revealing how the genre can not only survive but thrive, with a unique chance to captivate a new generation of listeners. Organized by Classical Unlocked.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Naomi Belshaw
Naomi Belshaw

NB Consultancy

photo of Allison Job
Allison Job

Epic Games

photo of Rebecca Lees
Rebecca Lees

LSO Live Ltd

photo of Pixie Pickering
Pixie Pickering

Sony Music Publishing

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge