The Future of Music Sync: A Billion-Dollar Industry

Mar 14, 2024

2:30pm – 3:30pm CT

How many music supervisors, agency producers, label and estate managers, lawyers, and sync agents does it take to screw in a light bulb — or realize a sync? Music-for-media is set to become an $8B annual revenue industry, serving over 3 million placements, with vast untapped potential still to explore. How are platforms revolutionizing the space? And how we can find and license the perfect tracks at scale? This panel dives into the future of sync, envisioning the possibilities of how the sync process can be reimagined to bring dreams to life in new and innovative ways.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dani Deahl
Dani Deahl


photo of Nitzan Hoffmann
photo of Markus Schwarzer
photo of Marcel Alexander Wiebenga
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge