How many music supervisors, agency producers, label and estate managers, lawyers, and sync agents does it take to screw in a light bulb — or realize a sync? Music-for-media is set to become an $8B annual revenue industry, serving over 3 million placements, with vast untapped potential still to explore. How are platforms revolutionizing the space? And how we can find and license the perfect tracks at scale? This panel dives into the future of sync, envisioning the possibilities of how the sync process can be reimagined to bring dreams to life in new and innovative ways.