Trust In The Age Of Medical Misinformation

Mar 9, 2024

10:00am – 11:00am CT

In the American Health and Wellness landscape, trust is undergoing a seismic shift. Data reveals an unprecedented decline in trust towards traditional figures like doctors and institutions, contrasting with a notable rise in trust towards brands and relatable influencers. Acknowledging that health often means life or death, this panel goes beyond the statistics to discuss the profound impact of this cultural recalibration. In an age dominated by misinformation, this session explores how influencers balance being a source of perspective for people without overpromising their qualifications, unraveling the intricate interplay between trust, cultural shifts, and the future trajectory of health and well-being brands.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of La Guardia Cross
La Guardia Cross

La Guardia Cross

photo of Lauren Felix
photo of Meg Murray
Meg Murray

AnalogFolk Group