From Viewers to Engaged Brand Community With Culture-Driven Content

Mar 8, 2024

2:30pm – 3:30pm CT

It’s no secret that the key to creating a strong online presence as a brand today is through authentic, relatable, and value-driven content. From DuoLingo with its notorious mascot’s office shenanigans to the “social media manager struggles” trope so many brands have adopted on TikTok, companies look inward before crafting a go-to-market social and content strategy.

Today’s consumers value transparency more than ever, and pulling the curtain to offer your audience a glimpse of your brand’s true story — and the team behind it — can help them feel connected to the brand more meaningfully, thereby strengthening longer-term brand loyalty. Whether it’s through behind-the-scenes office TikToks, in-house creators, or podcast interviews with team members, why not add a face (or faces) to the brand and lean on your best asset — your people — especially when it can help you grow your community?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sarah Baus
photo of Mostafa ElBermawy
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
People also favorited