It’s no secret that the key to creating a strong online presence as a brand today is through authentic, relatable, and value-driven content. From DuoLingo with its notorious mascot’s office shenanigans to the “social media manager struggles” trope so many brands have adopted on TikTok, companies look inward before crafting a go-to-market social and content strategy.

Today’s consumers value transparency more than ever, and pulling the curtain to offer your audience a glimpse of your brand’s true story — and the team behind it — can help them feel connected to the brand more meaningfully, thereby strengthening longer-term brand loyalty. Whether it’s through behind-the-scenes office TikToks, in-house creators, or podcast interviews with team members, why not add a face (or faces) to the brand and lean on your best asset — your people — especially when it can help you grow your community?