“What If” Scenarios (AM)

Mar 11, 2024

11:30am – 12:30pm CT

Part of a Multi-day Foresight Master Class Series and Exclusive Certification Opportunity from Amy Webb, her team at the Future Today Institute (FTI), and SXSW. Learn more here.

Understand what is plausible so you can build what is desirable. In this workshop, we will show you how to prototype multiple scenarios that could realistically play out in your industry. Scenarios are narratives that ask “what if” using data and evidence. Creating these narratives will help you answer critical strategic questions: Who could be the winners and losers in various futures? What might we gain or lose in different versions of the future? Where can we play and win given different possibilities? What is our preferred future and how do we make it happen? Led by FTI manager of consulting Sam Jordan, attendees will be introduced to FTI methodologies that help them explore multiple plausible futures – uncertainties and scenarios. Attendees will learn how to identify uncertainties, how to conduct axes of uncertainty, scenario archetypes and approaches, and how to build a scenario.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sam Jordan
Sam Jordan

Future Today Institute

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
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