Featured Session: The Science & Craft of Storytelling: How to Make People Care

Mar 8, 2024

11:30am – 12:30pm CT

How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more. 

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cheryl Miller Houser
Cheryl Miller Houser

Creative Breed

Online Availabilty

This event will be available on demand

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Interpreted (ASL)
Closed Captioned