As women's sports and esports step into the mainstream, the playing field is ripe for a change . The landscape evolves towards greater inclusivity. From the record-breaking turnout for Arsenal ladies at Emirates to pioneering initiatives like ESL Impact, fostering inclusivity in games and innovations such as Minerva AI tackling toxicity, initiatives foster inclusive spaces. Join UK Advertising with Abbey Mills,Born Social, Maria Laura Scuri, Faceit Group, Arica Kress, ESL Impact and Aisling Conlon, UKAEG to explore how sports and esports drive cultural change but also present opportunities for brands..