GetRichZay is rapidly emerging as one of the most electrifying young artists out of the South, adding a new dimension to the increasingly popular Drill subgenre. Both the authenticity and the urgency fans hear in Zay’s music come from the same place: his real life and a determination to not only make it out of his hometown, but to motivate others along the way. Hailing from Durham, Zay has made it known he is the new face of North Carolina rap scene.