credit: Nicole Ngai

Presented by SXSW DAY PARTY: Planetary Group


Mar 14, 2024

2:35pm – 3:05pm CT


Referencing the easy, fuzzy sounds of the 90s, Viji is pioneering a new scene of indie sleaze. Her debut album, So Vanilla, is filled with layered guitar melodies that touch on the slower end of Sonic-Youth, paired with the pop hooks and soulful soliloquies.

The album was recorded in London with four-times Mercury Prize nominee producer Dan Carey (Fontaines DC, Wetleg). Signed to Speedy Wunderground, she cites many of her friends and label mates as part of the current scene in London. Her approach to shoe-gazy rock, raw instrumentals and vocal delivery makes her stand out as one of the most exciting UK artists to watch, pioneering what rock music can sound like in the modern era.

Born and raised in Vienna, Austria, she moved to the UK to study music production to figure out her own sound. Releasing an EP on Dirty Hit, which pushed her onto the radar of leading cultural figureheads, Viji built a loyal fanbase and received support from the likes of the FADER, DIY, NME, NYLON at press, BBCR1 and BBC Introducing at radio, and playlist support on Spotify from Lorem, Fresh Finds, Our Generation and more.

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Primary Access
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Secondary Access
Music Festival Wristband
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London, United Kingdom, England
Indie Pop
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