credit: Aubrey Trinnaman


ISMAY creates music that is a tapestry of alternative American roots full of alt-country textures and lush folk songs that transport you straight to the land where they were written - deeply rooted in the heart of Sonoma Mountain. It is music that transcends tradition and blurs boundaries, embodying the sound of the New American West. The music project of singer-songwriter Avery Hellman, ISMAY's sophomore album, "Desert Pavement" (1/26/24) produced by Andrew Marlin of Watchhouse, is a captivating representation of ISMAY's unique sound. Its songs evoke the landscapes and lifestyles of rural northern California, where Avery spent most of their 20s working the land on the family's ranch. "The perspective of my songwriting is very rooted in ranch life," says Avery.   "I didn't know what sound I was creating at first, but I knew I was writing songs that made me curious. I'm just trying to be me, whatever that may be."  Americana Highways states, "...the 13 tailored tunes captured on Desert Pavement veer between experimental, sublime, melancholic & each rewarding in their splendor."

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring ISMAY

Mar 16, 2024
12:00am — 12:40am
Presented by
Folk Alliance International
Petaluma, CA, United States
Professional Connections
ISMAY is seeking the following:
  • Other Artists to Tour With
  • Booking Agent - Worldwide
  • Sync/Music Supervisors