Lindsey Eckhouse

Lindsey Eckhouse, Director of Licensing & Digital Products at McLaren Racing, is
a strategic marketing leader with experience across brand, property, agency and
media. At McLaren Racing, Lindsey leads the licensing vertical, the esports and
gaming programme, and digital engagement across all race series. Before joining
McLaren Racing, Lindsey was the Commercial Director for G2 Esports, where
she led strategic partnerships, sponsorship, licensing, and media for the
business. Prior to this, Lindsey spent seven years leading international
commercial partnerships for the National Football League (NFL) working out of
both the US and UK, focused on fan and commercial growth in international
territories. Prior to her NFL success, she spent three years with IMG Sports and Entertainment (now 160/90), developing brand strategies and managing key client accounts where she drove their marketing and entertainment partnerships. Lindsey began her career in management consulting and holds both an MBA and an MSA from Ohio University.