John Rough is the SVP, Head of Brand Partnerships for UnitedMasters, Inc. As a creative advertising and music executive, John leads the partner strategy and commercialization of the UnitedMasters platform which powers a community of 1.6M Independent Artists. John's team is responsible for creating equitably-delivered, turnkey and custom campaigns in which brands and artists can share in the exchanged value of these marketing activities. Prior to joining UnitedMasters, Inc, John operated Business Development functions across VICE Media and Virtue, the creative agency by VICE. John's career has been driven by his belief that creativity demands respect, deserves resources and should be given the freedom to make a proper ruckus.
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