Jonathan Clarkson

As the Vice President of Marketing at Southwest Airlines’ Jonathan focuses on the brand’s Loyalty, Partnerships and Products, and is responsible for all ancillary and loyalty revenue initiatives at Southwest. Jonathan joined Southwest in 2007 to help start the first Customer Insights Team in Marketing. He then moved his talents to the Loyalty Team to help launch the All-New Rapid Rewards program, and later took on additional responsibility for ancillary and boarding products. Prior to joining Southwest, Jonathan held marketing roles at PepsiCo, Pizza Hut, and Dr Pepper/Seven Up. He received a Bachelor of Arts degree from the University of Texas and Master of Arts in Clinical Psychology at Sam Houston State University.