Alex Shahparnia

Alex Shahparnia is a music industry executive who has worked in artist partnerships, music streaming, and digital revenue.

Alex is currently the Artist & Label Partnerships Lead for SoundOn at TikTok. In their current role at TikTok, Alex is responsible for positioning SoundOn Artist & Label Partnerships to be a leading partner to the music industry.

Shahparnia began their career as an intern at Warner Bros. Records, where they worked in the marketing, sales, and A&R departments. Alex then went on to work as a research assistant at UCLA before moving to Concord Music Group, where they were the Manager of Digital Revenue & Streaming for three years. Since then Alex has worked on artist partnerships at Spotify, ONErpm, and now TikTok.

Alex Shahparnia attended UCLA from 2010 to 2012, earning a Bachelor of Arts in Political Science and Government.