photo of Ahsmi ‘Eskay’ Rawlins

Ahsmi ‘Eskay’ Rawlins


Ahsmi Rawlins grew up in southwest Yonkers, working in tech-support for a New York publishing company --the only people who called him “eskay” were friends and family. In 2005, when Ahsmi founded under the pseudonym “eskay” he aspired to give a voice to an entire generation of hip-hop aficionados, democratize talent discovery and usher in an era of new-age music journalism. Over the course of 10 years, Nah Right would become the one-stop shop for the latest music news, mixtapes, track listings, and singles with a loyal fan base that averaged over 600,000 unique visitors a month.

eskay now sits atop a digital legacy that’s been recognized by the likes of Rolling Stone, XXL magazine, and many more. A creator, innovator and hip-hop savant, Ahsmi ‘eskay’ Rawlins, gave a voice to the voiceless, from a $10 domain purchase to opening the doors for the artists we know and love today. He is back to speak for the first time to re-live and re-tell the story of the moment in time he helped create, affectionately known as ‘The Blog Era.’

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Ahsmi ‘Eskay’ Rawlins
Events featuring Ahsmi ‘Eskay’ Rawlins