photo of Dianna Lora

Dianna Lora

Sr Licensing Production Mgr - Star Wars

Dianna Lora is a Bronx, NY Chica at heart (Yerr) currently residing in Austin, TX. Before working in gaming, Dianna was a performer who played a slew of interesting characters, learned how to fall out of buildings, and partook in the occasional swashbuckling battle. She has more than 14 years of experience in the gaming industry as a writer, host, producer, and licensing and partnership professional. She's produced her own video game TV show, started a podcast "before it was cool", and has worked at companies like Massive Entertainment, Ubisoft, Sony, Deep Silver, and ASTRO Gaming. Currently, she's the Licensing Production Manager for the Star Wars property at Zynga, where she manages the relationship between the studio, Lucasfilm, and external partners.

Dianna also has the honor of being a part of The Game Awards: Future Class as well as multiple appearances in entertainment and gaming podcasts, events, and shows. She's also been a union representative, a global leader for her company's Employee Resource Group (ERG), a diversity and inclusion representative, a vocal supporter and rabble rouser, pushing for accountability and change in her industry and the game.

Dianna has always been driven by a deep and profound passion for helping others. She makes it her mission to reach back and help others by bringing people with her, elevating others' voices, and fighting for impactful change in the gaming industry. She can be found on social media taking endless pictures of her pets, talking about space, history, and baking, or desperately dreaming of the perfect sandwich BECORNSEPKHS.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Dianna Lora
Events featuring Dianna Lora