Jenna Sobray

Jenna Sobray's background in communications and theatre arts at Virginia Tech has fueled her love for bringing brand stories to life. With over 15 years of experience in developing B2B marketing and communications strategies, she now heads the marketing team at the NFL Players Association. In her current role, she oversees the integrated marketing strategies for the award-winning licensing and marketing business, NFL Players Inc. Jenna's expertise lies in creating consistent and cohesive brand messaging across all channels. She has also established an athlete-powered brand ambassador program, a first-of-its-kind initiative. Additionally, Jenna has spearheaded the NFLPA's annual startup competition, Pitch Day, and has worked extensively on forging strategic media partnerships.