As the Chief Digital and Marketing Officer of L’Oreal USA, Han Wen is charged with leading the Group’s digital transformation at the enterprise level, in partnership with its divisions and brands. Her scope includes putting the consumer at the heart of L’Oreal’s business, overseeing digital go-to-market-strategies, media planning and buying, spearheading marketing innovation, and creating a center of excellence in content and digital services.
Prior to this role, Han served as CDMO for L’Oréal USA’s Professional Products Division [PPD] where she led the digital transformation for the US PPD business. Han harnessed a digital and data-driven marketing approach to enable brands to reach the consumer across platforms and at every moment of the customer lifecycle during a time that was marked by a 5x increase in the Division’s ecommerce weight of business.
Han has had a long, successful career in digital. Prior to her role as CDMO for PPD US, Han served as the Global Chief Digital Officer for the L’Oréal Paris brand. Han rejoined L’Oréal after spending two years at LVMH and nearly eight years with the Clarins Groupe where she was the Group Chief Digital Officer. In this role, Han was responsible for developing and executing enterprise-level business, technology and innovation strategies.
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