photo of Drew Smith

Drew Smith

Global Innovation Lead, Automotive
StudioPhro

Drew Smith is a strategist and storyteller who started out as a car designer.

He works with organisations to imagine the future of mobility and then make it happen.

Among other things, he’s helped car makers develop sharing and subscription services, imagine the future of the in-car experience, and understand the implications of ai-driven assistants.

Past automotive clients include Lexus, Kia, Volkswagen Group, Volvo Cars, Geely, Lynk & Co, and Jaguar Land Rover.

Along with Joe Simpson, he publishes Looking Out, a newsletter and podcast focussed on mobility, design and culture, and he’s also a co-host of The Next Billion Cars.

He holds an MA in Automotive Design from Coventry University, and a BDes in Industrial Design from University of Technology, Sydney.

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Events featuring Drew Smith
Events featuring Drew Smith