Sam Malcolm

Sam Malcolm is a Senior Data Analyst with Alamo Drafthouse where he combines his love of movies and love of data to lead all Box Office and Industry analysis and forecasting. While at Alamo, he has contributed to programming and business strategy that has led Alamo box office revenue to consistently outperform competitors by over 10% annually. Prior to Alamo he produced branded video content for clients like Infiniti and the New York Times, led programming and marketing for the Austin Sketch Comedy Festival, and received an MS Business Analytics degree from McCombs School of Business at the University of Texas.