Alex Rühl

Alex Rühl is an award-winning virtual reality creator and Head of Metaverse Technologies at PwC. Since starting her VR career in 2015, she’s written, directed and exec produced several original pieces included 360º romcom Keyed Alike (Starring Gemma Whelan, HBO’s Game of Thrones, and Natacha Karam, Fox’s 9-1-1: Lone Star), interactive VR thought experiment Playing God (premiered at Cannes XR 2019) and her most recent piece Rock Paper Scissors which had its world premiere at Venice Film Festival in 2022 (first VR piece funded by BFI Network). A notable figure in the XR industry, she has received industry recognition for her work in immersive storytelling (The Drum’s 50 under 30, Women of the Future Awards, Pioneers of XR Award) and is a global keynote speaker on the topic of the metaverse (TEDx, BFI, Adobe, Royal Television Society, Department of International Trade & more). Since joining PwC as the Head of Metaverse Technologies in 2022, she is now working alongside the world’s biggest organisations to understand what the metaverse means for the future of work, entertainment, communication and commerce.