Paul is obsessed with curiosity. As CEO of Now What, The Creative Question Company, he designs the questions that the most influential brands in the world are asking. 10,000 questions in 20 years for clients like Heineken, Pfizer, Airbnb, and Pepsi. His latest obsession is exploring how “diversity of curiosities" raises one’s Curiosity Quotient. Dogs are his big passion. He loves their curiosity.
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