Amanda Skura

Experienced Platform Strategist with a demonstrated history in hospitality and automotive. Skilled leader in Digital Strategy, Platform Development, Product Management and Agile Delivery Methodologies.

I’ve always been passionate about how things work and how people use them. With over 15 years in the digital tech industry, I've realized that my initial curiosity for how things work has been key to understanding the digital landscape, evolving business models and the change management necessary to operationalize new technology.

In my day to day, my team and I strive to be end-user advocates and ensure balanced decisions are made that consider development and support costs, risk, end-user experience, ongoing maintainability and reliability of our work.

Currently, I lead the Digital Experience Technology team at Audi of America where I focus on the enablement and implementation of marketing and CRM tech, product development for digital business platforms, the buildout of analytics capabilities and driving cars whenever I can. Previously I oversaw the Digital Personalization Platform at Marriott International.