Les Binet

Les Binet, Group Head of Effectiveness, adam&eveDDB
Les is a world-renowned expert in marketing effectiveness and evaluation. He has written extensively on how advertising works, how to make it work better, and how to evaluate it.
In particular, his work with Peter Field has attracted international attention.
As the CMO of Unilever put it, “Les and Peter have made a huge contribution to our understanding of how marketing driver growth and profit for brands. Marketers everywhere should pay close attention.”