photo of Jenny	 Just

Jenny Just

Co-Founder & Managing Partner

Jenny Just is a visionary, powerhouse, and one of the few self-made female billionaires in the United States. From her days of cutting her teeth on the trading floor in Chicago to now running a fintech empire, she has started or turned around more than fifteen companies. She has also made hundreds of private investments, including in such companies as Webull, Stash, QuantumScape, and Thrasio.

Just co-founded PEAK6 in 1997 with $1.5M in seed capital as a proprietary options trading firm and since then has grown it into a multibillion-dollar financial services and technology giant housing the next generation of products and service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, Apex Crypto, PEAK6 InsurTech, PEAK6 EdTech, and Evil Geniuses.

With a true knack for unearthing talent and opportunities, Just looks for forgotten and underestimated sectors to transform into high-growth businesses. Her passion specifically lies in finding opportunities for women to succeed at every table — from the classroom, to the poker room, to the board room.

This passion led her to launch Poker Power in 2020, a woman-led company that teaches poker to all who identify as female, and by extension, teaches women strategic thinking, capital allocation, and decision-making skills. Additionally, Just has created programs to help women advance their careers in trading, fintech, and technology. She founded the Women’s Trading Experience and Women’s Technology Experience programs in order to create a path for more women in fintech.

Just also launched Fintech In Action (FIA), a coalition of action-oriented corporations to accelerate progress, innovation, and opportunity in fintech and finance for Black students and professionals. FIA seeks to tangibly increase the pipeline of Black professionals for careers in fintech and finance and affect long-term change through equitable hiring, promotion, and talent retention.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jenny Just
Events featuring Jenny Just