Søren Madsen

I’ve been attending SXSW regularly since 2006 as Head of International Labels at Playground Music Scandinavia, likely the biggest independent label and distributor in the Nordics and Baltic states (Sweden, Norway, Finland, Denmark, Iceland, Estonia, Latvia, and Lithuania). We distribute labels such as 4AD, XL, Matador, Rough Trade, Domino, Sub Pop, Dead Oceans, Jagjaguwar, Secretly Canadian, Secretly Distribution, City Slang, Ninja Tune, etc. + release a wide variety of our own local Nordic artists. As I’ve worked my way up starting from being Product- and Promotion Manager to now being Head of International Labels at Playground Music, I have a thorough knowledge of the Nordic markets and of both releasing and distributing artists/labels and music in our territories. Specifically I can offer mentor sessions around the following areas in the Nordics and Baltics: Digital distribution and promotion/marketing, Digital/streaming developments (in the Nordics), Physical distribution and promotion/marketing, Promotion of all other kinds, Marketing, Radio servicing, Performance income, Social media promotion/marketing, Publishing, Synch - pitching, placing and handling, Label representation, Overall knowledge, info and input on the Nordic markets in general, The cultural landscape and cultural trends in the Nordics, Public funding in the Nordics, etc.