Blair Miller
Blair Miller is a rising music business executive who is the Founder & CEO of Chaos Creators – an entertainment marketing agency focused on disrupting traditional artist development and fan engagement in the digital space. Before launching Chaos Creators, Miller was the Creative Director of Jonas Group Media, an entertainment marketing agency she founded with Kevin Jonas, Sr. Here, Miller oversaw the marketing strategy for artists and creators such as Frankie Jonas, Lanie Gardner, PUBLIC, Melanie Pfirrman, LIVVIA, and Lucy Cloud. She also launched social campaigns with influencers such as Charli D’Amelio, Bella Poarch, Avani, Lil Huddy, and Madi Monroe. Miller is a featured professional on The Nashville Briefing’s “30 Under 30” list for 2022.
Highlights of Miller’s career include guiding Frankie Jonas’ explosive TikTok growth and limited edition merch drop, capitalizing on PUBLIC’s viral song “Make You Mine,” campaign ideation and execution for Melanie Pfirrman’s single “Suda” featuring Pitbull, and sustaining Lanie Gardner’s viral “Dreams” by Fleetwood Mac cover video and surprise remix release of “Dreams” with David Guetta. In just two years at Jonas Group Media, Miller's clients amassed over 405 million Spotify streams, 2.3 million user-generated TikTok videos, 226 million YouTube views, and 19 million social media followers.
Miller earned her degree in Music Business from Belmont University. During her time at Belmont, she honed her marketing skills through stints with Scooter Braun Projects, Atlantic Records, Universal Music Group, Warner Music Nashville, The Recording Academy, Country Music Association (CMA), and Crowd Surf. After graduating, Miller began her career as a Digital Marketing Manager at Thinkswell where she supported the social media efforts of clients such as Brad Paisley, Chris Young, Vince Gill, Randy Houser, Chase Bryant, and Country Radio Seminar (CRS).
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.