photo of Adrienne Lake

Adrienne Lake

Daydream Believer Creative

Adrienne Lake is a music industry professional who has worked in A&R, publicity, talent buying, consulting and music journalism in the Arizona, Los Angeles and Texas markets.

While in Los Angeles, she held positions at Capitol, Giant and DreamWorks Records, the latter of which created an JR A&R Executive position for her, where she worked closely with Elliott Smith, Jimmy Eat World, AFI and Creeper Lagoon. As a Music Journalist for Arizona Daily Star, she traveled to cover festivals and conducted interviews with John Doe, Mike Davis of MC5, Peaches and more. Lake has been a Talent Buyer, Promoter and Programmer for multiple companies and venues, including the world famous Club Congress in Tucson as well as Spider House, Heard Presents (Empire Control Room & Garage and The Parish) and SXSW in Austin. She is a member of the Recording Academy and the Austin LGBT Chamber of Commerce and is on boards for The SIMS Foundation and EQ Austin. Additionally, she just received an Austin Woman Change Maker of the Year Award for 2024. Currently, she is providing consulting and services including publicity to artists, non-profits, and music businesses, including record labels, music-tech startups, promoters and more.

Currently, she is providing consulting and other services to artists, non-profits, and a variety of music businesses via Daydream Believer Creative, which she co-founded with her business partner, Charlie Faye.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Adrienne Lake
Events featuring Adrienne Lake