Alex is an analyst from within the start-up world turned major label marketeer and now founder. Alex cut his teeth working as an analyst for a Times Top 10 start-up, where he supported the trading function of the business informing on growth and marketing strategies. Following his passion, he then joined Universal Music as a Global Analyst working with some of the biggest artists in the world. Whilst working at UMG, Alex was drawn to the independent music sector, he noted there was a plethora of talent with very few cohesive marketing options. Alex left UMG to start unhurd in December 2019 and has since supported over 20,000 artists with data-led marketing solutions.
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