Michelle Lee

As a Partner and Managing Director of IDEO's Play Lab, Michelle Lee leads an integrated research, design, and development team that brings engaging, interactive, and playful experiences to market. Building upon IDEO's 30+ years in toy invention and Michelle's own background in toy design, the lab leverages the principles of play to connect with people on a deeper emotional level that captivates, delights, and empowers.

Michelle is an expert at addressing difficult challenges and creating meaningful change across industries by applying a lens of play. She has helped clients enhance workplace culture, championed responsible digital design, inspired underrepresented students to pursue careers in STEM, and supported organizations as they adopted practices in line with a circular economy. Michelle has shared her passion for play at SXSW, The Delight Conference, The Culture Summit, and through numerous podcasts and articles.