Aaron Goldfarb has written 9 books, including the recently-released "Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience" with Steven Grasse. He writes features for the New York Times, Wall Street Journal, Esquire, and VinePair, where he serves as their writer-at-large. He was 2020's Cocktail & Spirits writer of the year at Tales of the Cocktail. He lives in Brooklyn with his family.
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