Steven Grasse
Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick’s Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He’s helped revive brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. He is the author of "Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience."
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Events featuring Steven Grasse
Mar 11, 2023
10:00am — 11:00am