photo of Luis Gramajo

Luis Gramajo

Chief StorySharing Officer
Sunday Afternoon Project

I’m originally from Guatemala but moved to Austin, Texas five years ago…

Entrepreneur, Activist, and Belonging Advocate

I’m passionate for building inclusive communities and empowering individuals. I'm known for my creative endeavors and commitment to social change, I'm the co-founder of the Sunday Afternoon Project, a non-profit organization on a mission to create a world of belonging through the fearless sharing of stories.

My journey in the business world took flight with Wunderkeks, a venture that redefined the concept of cookies, making the brand become a symbol of a safe space. As one of the former owners, I displayed a flair for innovation and a keen understanding of the power of authentic story-sharing. I continues to use these skills to connect people and promote inclusivity.

I am an advocate for diversity, unity, and authenticity, and my entrepreneurial journey is a testament to my dedication to fostering a world where everyone belongs. My work not only aims to inspire but also to remind people that individuality is a strength, and acceptance is key to building a brighter future.

I have background in marketing, trade marketing, photography and public relations which comes in very handy since I'm our community manager. I have a wide experience managing sales at retailers such as Walmart and PriceSmart (Latin America’s subsidiary of Costco) both for major CPG companies and for Wunderkeks.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Luis Gramajo
Events featuring Luis Gramajo