Charlie Chupp

Charlie is an energetic team builder, driven to do good in the world. He believes in bold action, challenging norms, and tackling big problems. As founder and Chief Executive Officer of Fading West Development, he leads design, development, manufacturing, and construction teams into a single LEAN value stream.

Bringing over 20 years of experience in manufacturing to the construction and development industries, Charlie drives innovation, efficiency, and financial performance. Before launching Fading West, he was CEO of Load King Manufacturing. There, he led the implementation of Toyota Production System (TPS) and LEAN manufacturing process to deliver turn-key store packages for brands like Starbucks, Einstein Brothers, and Kroger across the United States.