Lori Abou Habib

Lori Abou Habib serves as chief marketing officer of SONIC Drive-In, part of the Inspire family of restaurants. Abou Habib assumed her role in 2017, and she is responsible for leading all marketing strategy for SONIC, which includes national marketing, media, digital strategy, marketing technology and product innovation. Abou Habib is a 15-year veteran of the SONIC brand, joining the company in 2007 as a product pipeline manager. Over the past decade, she has led local marketing, brand management, product pipeline and creative for the brand. Previously she served as vice president of national marketing; responsible for marketing strategy, brand management, marketing calendar and creative. Prior to joining SONIC, Abou Habib served as regional marketing manager for CKE Restaurants, Inc. and as senior marketing manager for Eateries, Inc. Abou Habib lives with her family in Oklahoma City and is a graduate of Webster University with a MBA in marketing and a BBA in marketing, advertising, and public relations.