Jill McVicar Nelson
Jill McVicar Nelson serves as the Chief Marketing Officer of Dunkin’, part of the Inspire family of restaurants. As CMO, Jill guides advertising, brand marketing, field marketing, strategic planning, product innovation, commercialization, and digital marketing for the Dunkin’ brand. Jill joined Dunkin’ in 2011 and has experience across multiple brand functions, including finance, pricing, strategy, and marketing. She was a principal architect of the Dunkin’ U.S. 5-year strategic plan – the Blueprint for Growth – which has been the foundation of the business since 2017. Most recently, Jill served as Vice President of Marketing Strategy where she spearheaded the brand’s innovation strategy to attract the next generation of guests through iced beverages and diverse food offerings. Under her leadership, Dunkin’ launched successful food and beverage platforms like Dunkin’ Refreshers, Cold Brew with Cold Foam, Avocado Toast, Snacking, and more. In this role, Jill also oversaw brand marketing, promotional strategy, and product commercialization. Prior to Dunkin’, Jill began her career in public sector consulting with IBM Global Business Services. She graduated from Duke University with a Bachelor of Arts in Public Policy Studies and received an MBA from the Tuck School of Business at Dartmouth College.
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