Brady Watkins

Brady Watkins is the President of SoftBank Robotics America (SBRA). He advises SoftBank partners in their automation-enabled business innovation, focusing on products and services for commercial management in sectors such as real estate, transportation, and retail. Brady works across development, engineering, marketing, and customer success to tailor strategic connected robotics solutions to partner needs and business objectives. Before joining SoftBank Robotics, Brady led digital client solutions for a global marketing execution agency, as well as spending 10+ years with a top 3 global video game publisher marketing new and existing brands, building sales strategy and integration divisions, and leading sales teams. He’s an alumnus of University of Michigan’s Ross School of Business.