photo of Lori H Schwartz

Lori H Schwartz

Experiential Mktg Exec

I advise business leaders and C-level professionals on how to adopt successful digital initiatives. I open new doors for my clients, speaking at industry conferences (on-air, virtual and live) and curating events. I love helping brands, storytellers and technology companies connect through a variety of innovative content opportunities at live, virtual and now hybrid events. These event products include trends briefings, curated panels & exhibit show floor tours that are well known globally through work @CES, @NAB, @NATPE and @IBC to name a few.

I’ve advised Fortune 500 clients on content strategy including General Motors, Nestle, Sony and Yum! Brands, AT&T, Showtime, HP and Clorox and collaborated with their teams of digital strategists, technologists, data scientists, and other specialists to craft their media innovation briefs and help design their point of view for media & entertainment.

In addition to client work, I speak on CNN as a Technology Contributor and at industry & private events to help facilitate conversations around new business models & technology. I sit on the Board of Governors for the Television Academy representing the Interactive Media Peer Group, focusing on the future of television and new business and content models.

As the Chief Technology Catalyst for McCann Worldgroup, NA, I drove technology innovation at one of the world’s largest marketing communications companies. And helped launch the highly regarded IPGLAB ( where I advised Fortune 500 clients for the Interpublic Group of Companies like General Motors, Nestle, Sony and Yum! Brands. I have been profiled as one of the “30 Executives Shaping the Evolution of Media

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Lori H Schwartz
Events featuring Lori H Schwartz