David Bruce

David Bruce manages the internal brand, marketing, and social media functions of MLS. In this role, he leads positioning work for the League and key fan touchpoints, as well as campaign development and marketing executions. He is central to inspiring new creative platforms and initiatives that enable MLS to continue growing the scale and reach of its fan base. He leads strategy and content creation for social, ensuring it reflects the brand of MLS. In 2015, David led a complete overhaul of the League brand identity, reinforcing the progressive tone of the League. Most recently, David created the Our Soccer campaign, placing MLS at the heart of culture and highlighting the fan experience and supporter movement. He also works with new MLS Clubs, helping them find their position in the world.